Marketing Analytics Market Is Projected To Reach $150.6 Bn By 2028

According to a new market research report published by sheer analytics and insights, “The Global Marketing Analytics Market was $30.8 Bn in 2019, and it is expected to reach $150.6 Bn by 2028. It is eventually growing at a commendable high compound of annual growth rate CAGR of 18% between 2020-2028. ”, as per the latest market research report titled Global Marketing Analytics Market (By Application – Email Marketing, SEO Marketing, Social Media Marketing, Display Marketing, Pay Per Click Marketing, Video Analytics Market, and Content Marketing. By Channel – Online, and On Premises. By End-User – FMCG, Telecom, BFSI, Healthcare, Transportation, Media & Entertainment, and Others. By Geography – North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) – Global industry analysis, size, share, growth, trends, and forecast, 2019-2028, by Sheer Analytics & Insights Pvt. Ltd.

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Marketing Analytics is used to automate marketing analysis activities across different channels. This platform also facilitated marketers to get an overall impact on their current marketing strategies. Based on the final analysis, it also helps executives to optimize marketing campaigns and expenses in the future. Due to all this benefits majority of the companies today are deploying marketing analytics to enhance their marketing strategy and improve customer interaction systems. The key driving factor for the Marketing Analytics are the rising trend of social media channels, demand for digital marketing, need for identifying the customer behavior, and requirement of exact calculation of ROI on internet marketing efforts. Increasing usage of artificial intelligence in these marketing tools also help end-user to view an optimal solution from marketing analytics solution providers.

Moreover, the rising need for traffic analysis on the online marketing channel is projected to fuel market growth over the forecast period. However, the high cost of deploying marketing analytics and the availability of open source are expected to hinder market growth. Apart from this, the quick adoption of cloud services and big data analytics technology is projected to offer a lucrative opportunity for market growth over the forecast period from 2020 to 2028.

Geographically, The Marketing Analytics is divided into global regions like North America, Europe, Asia- Pacific, Latin America, Middle East, and Africa.   

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The primary key players in the Marketing Analytics include Adobe Systems, Inc., Alphabet, Inc., Experian PLC, Facebook, Harte-Hanks, Inc., IBM Corporation, Oracle Corporation, Pega systems, Inc., SAS Institute, Inc., Teradata Corporation, and Wipro Corporation.

The Global Marketing Analytics Market Has Been Segmented into:

By Application Type

  • Email Marketing
  • SEO Marketing
  • Social Media Marketing
  • Display Marketing
  • Pay Per Click Marketing
  • Video Marketing
  • Content Marketing

By Channel Type

  • Online platform
  • On Premises

By End User Type

  • FMCG
  • Telecom
  • BFSI
  • Healthcare
  • Transportation
  • Media & Entertainment
  • Others

By Geography Type

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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